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What is the essential first step toward achieving early customer feedback in the 'payment' timebox?

  1. Deliver debit card payment immediately

  2. Provide an online payment system first

  3. Deliver credit card payment as soon as possible

  4. Implement security measures before rolling out payments

The correct answer is: Deliver credit card payment as soon as possible

The essential first step toward achieving early customer feedback in the 'payment' timebox is to deliver credit card payment as soon as possible. This approach prioritizes the quick delivery of a functional payment option to customers, allowing them to engage with the payment system and provide feedback on their experience. By enabling credit card payments early on, the team can gather valuable insights from users regarding usability, convenience, and any issues they may encounter. This information is crucial for iterative improvements and helps ensure that the final payment solution aligns with customer needs and expectations. Satisfying early customer interactions through credit card payments can lead to enhancements in the overall system based on user feedback. In contrast, focusing on other options such as implementing security measures or providing an online payment system first may delay the timeframe in which user feedback can be collected. While these elements are important for the overall system's integrity and user experience, they are not as critical as getting a working payment method out to customers quickly.