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What aspect of the campaign is key in determining its long-term viability?

  1. Immediate customer feedback on advertisements.

  2. Completion of internal reviews only.

  3. Achieving sales increase and broader awareness in targeted timelines.

  4. Consistency with historical campaign data.

The correct answer is: Achieving sales increase and broader awareness in targeted timelines.

The key aspect of determining the long-term viability of a campaign is achieving a sales increase and broader awareness within targeted timelines. This focus on measurable outcomes is crucial because it reflects the campaign's effectiveness in meeting its objectives. A successful campaign should not only generate immediate results but also contribute to sustained sales growth and brand recognition over time. By setting specific timelines for these goals, the campaign team can assess whether it is on track and make data-driven decisions that enhance its long-term strategy. Positive trends in sales and awareness indicate that the messaging resonates with the target audience, leading to repeat business and a stronger market presence. Therefore, monitoring these indicators is essential for evaluating a campaign's overall success and its potential for continued impact in the future.