PRINCE2 Agile Foundation Practice Questions

How effectively does a marketing campaign apply the 'continued business justification' principle?

1. It needs to ensure compliance with industry regulations.

2. It applies the principle well to identify the minimum viable product for the new corporate logo.

3. It ensures maximum profit is realized.

4. It focuses solely on customer feedback.

The correct answer is: It applies the principle well to identify the minimum viable product for the new corporate logo.

The principle of 'continued business justification' in PRINCE2 Agile emphasizes the necessity to ensure that the project remains viable and valuable throughout its lifecycle. A marketing campaign that effectively applies this principle will continuously assess whether the campaign's outcomes align with the business objectives and deliver expected benefits. Focusing on identifying the minimum viable product (MVP) for a new corporate logo allows the marketing team to prioritize essential features that can deliver value early on. This approach means that the team can gather feedback and make adjustments based on real-world data, ensuring the campaign remains aligned with what is necessary for business success. By honing in on the MVP, the team is actively making decisions that ensure the project still holds business justification as it evolves. In contrast, the other options do not reflect a clear application of the 'continued business justification' principle. Compliance with industry regulations, while important, does not directly address whether the campaign is creating ongoing value for the business. Maximizing profit is an outcome that may align with business justification, but it does not inherently reflect a continuous evaluation of project viability. Lastly, focusing solely on customer feedback might provide input into the campaign but does not guarantee that the campaign is justifiable from a business perspective without assessing the overall alignment with business goals.